![Without French jasmine, Chanel N°5 perfume wouldn't exist – which is why the luxury brand is buying up fields to safeguard its bestselling scent | South China Morning Post Without French jasmine, Chanel N°5 perfume wouldn't exist – which is why the luxury brand is buying up fields to safeguard its bestselling scent | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/652x446/public/d8/images/canvas/2021/09/02/04234122-8f80-4af7-b22c-a0ae179035d4_2a31cb70.jpg?itok=XoNcBgUm&v=1630565958)
Without French jasmine, Chanel N°5 perfume wouldn't exist – which is why the luxury brand is buying up fields to safeguard its bestselling scent | South China Morning Post
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TBT | Five Chanel No. 5 Campaigns – From Brad Pitt to Nicole Kidman | Audrey tautou, Chanel beauty, Chanel perfume
![Each bottle of the Extrait perfume Chanel No. 5, a fragrance brought onto the market by the fashion designer Coco Chanel in 1921, is still sealed airtight by hand with a gold-plated Each bottle of the Extrait perfume Chanel No. 5, a fragrance brought onto the market by the fashion designer Coco Chanel in 1921, is still sealed airtight by hand with a gold-plated](https://c8.alamy.com/comp/2E06D4J/each-bottle-of-the-extrait-perfume-chanel-no-5-a-fragrance-brought-onto-the-market-by-the-fashion-designer-coco-chanel-in-1921-is-still-sealed-airtight-by-hand-with-a-gold-plated-skin-chanel-no-5-is-considered-the-most-successful-womens-fragrance-of-all-time-in-the-picture-a-50ml-bottle-of-eau-de-parfum-the-brand-is-traditionally-promoted-by-famous-women-currently-oscar-winner-marion-cotillard-is-the-advertising-face-for-the-perfume-topic-picture-symbol-picture-usage-worldwide-2E06D4J.jpg)