Our Process

We know that it can be a big deal choosing which agency to work with. So why InnovaTech?

Well, apart from an inherent knack for generating huge results for our clients, we also tend to have fun along the way.

The initial talk is always free and includes some pretty decent coffee.

First, we set up a friendly, in-person meeting. Listening to you is one of the most important steps in our process.

We need to understand where you’re positioned and where you want to be. We’ll discuss your target customer, information about your business and your business goals so we can create a unique benchmark to measure your success from.

Put the wallet away, this meeting’s on us.

We need to understand the problem before we can start thinking of ways to solve it. No one knows the vision and goals of your business better than you do. We absorb as much information as possible about your needs, objectives, and scope of the website.

Planning, research, and maybe a few more coffees are the most common ways of finding this perspective. We’ll take our time here. It will help save a lot of time (and a lot of money) down the road.

Great design is a combination of look and feel. It dictates the first impression visitors will have of your business and brand. We use thoughtful, creative design and refine user interactions to create positive, engaging experiences for your customers. Mockups and proofs are developed to give you an idea of what the final product will look like, followed by the final product with everything perfectly in place down to the last pixel.

Once both of our teams are on board with the project goals, we begin crafting your brand new website to your specifications. Good code is the backbone of our websites, and everything we build is developed from scratch in-house. Our developers are some of the best in the business.

Like building with brick-and-mortar, the code behind your site makes the difference between a website that serves your needs for six months or many years to come. We build custom websites that thrive on multiple platforms so you can connect with anyone, anywhere.

It’s now time to unleash your new website on the world and make some waves. We will guide you in making strategic marketing moves that will drive traffic to your website and convert those visitors into customers.

We’ll take advantage of all the latest marketing techniques and trends, starting with SEO (Search Engine Optimization) and building up to direct email marketing, remarketing, targeted ad campaigns and more, all focused on driving traffic and growing your business.